How to Handle Gaps Between Blog Posts

When you have a blog, it’s a good idea to post on a fairly regular schedule. If you go too long without new content, people might assume that you’ve fallen off the earth. Also, if people know when your posts are coming, they’ll be able to time their visits accordingly. Despite our best intentions, though, sometimes it’s just not possible to get a post ready on the usual days. What to do?

First of all, DO NOT post a big long apology explaining how busy you’ve been and/or how much you’ve neglected your blog! I see this all the time and it makes me cringe. Here’s why:

  • Apologizing implies that you’ve done something wrong. It’s not wrong to have a job, a life, or too much on your plate from time to time.
  • Those posts assume that your readers are regulars and have been keeping up with all of your posts. But what about new people who just showed up today? If the first thing they see is, “Oops, I haven’t posted in ages!” they may assume you don’t update regularly and just leave.
  • Let’s face it - apology posts aren’t really for your readers. They’re for YOU, because you feel guilty and think you can exonerate yourself by saying you’re sorry. Remember when I said that your blog shouldn’t be a diary if you want to gain an audience? Don’t write a diary entry. It’s okay, I promise.
  • I’ve noticed that once people start apologizing for being absent, their absences tend to increase in number and duration. I won’t claim that posting about your lack of posts causes you to stop blogging, but I think it’s a sign that you’re putting too much pressure on yourself. Which leads to burnout. Which leads to quitting if you don’t do something about it.

How to Return Gracefully After a Blogging Absence

So you haven’t posted in a few days, weeks, or months. You desperately feel the need to explain to your readers that you are still around and haven’t abandoned them. You want to return in a way that completely makes up for your busy schedule/surgery/new baby/laziness. How do you do it?

By coming back with a post that completely kicks ass.

Don’t acknowledge your absence. Don’t grovel at the feet of your readers, begging them not to forget about you. Just come back with something so amazing that everyone goes, “Holy crap, no wonder s/he has been gone for so long! THIS post was worth waiting for!”

Okay, I’ll be realistic - it isn’t always possible to come back with a kickass post, especially if you’re still dealing with whatever took you away from your blog in the first place. And that’s okay; just at least make it interesting if you can’t make it awesome. Tell a story you’ve never told before. Share some cool pictures from a trip you took or a recipe you recently discovered. Give your readers something useful.

Basically, you want to remind readers why they started reading your blog in the first place. You aren’t apologetic; you’re a cool blogger who loves to write and interact with your audience! It might also be a good time to remind them about options to subscribe or interact with you on social media sites, just in case they forgot. And by doing this instead of a wimpy apology, your readers won’t even remember that you were gone - they’ll just be glad you’re dazzling them with your rock star posts!

On a completely unrelated note, are you connected with CKTB? Don’t miss out on new posts - you can subscribe by email or RSS and get all my content delivered to you for free! You can also follow me on Twitter or Facebook for goofy pictures, dorky conversations, and more!

Posted in content, general | Leave a reply

What Are All These Blog Rankings, and What do They Mean?

is your blog a winner?


How do you know if your blog is successful? Do you judge by traffic? The number of Twitter followers or Facebook fans you have? The number of comments?

I’ll be the first to admit that I’m obsessed with stats. After starting another blog this week (you know, because I have so much time for a new one!), I’m now keeping up with social media, posts, and comments for THREE blogs. Yet I’m never too far from my stats - I just can’t help it. I have an obsessive need to feel like people are reading and my posts aren’t just languishing alone on the interwebs.

I think most bloggers enjoy (and stress out about) the various metrics and rankings, but what do they DO? Here’s an explanation of the 3 most popular blog ranking systems and what they mean for your blog.

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Posted in beginner, general, reader question | Leave a reply

Quick Tip: How to Fix Double Titles in Feedburner

Every now and then, Feedburner acts crazy when you set up a new RSS/email feed. I’ve gone through the setup process dozens of times, yet earlier today I encountered the dreaded double title and could NOT get it fixed for the life of me.

Basically, when someone clicked the blog’s RSS subscription button, they got Blog TitleBlog Title at the top of the screen instead of just Blog Title.

I still haven’t figured out what causes this issue, but I did find a way to fix it:

1. Go to Feedburner and click on the Feed Title.

2. Click the Optimize tab.

3. Click “Title/Description Burner” on the lower left.

4. Enter your site title and click “Activate.”

To make sure it worked, visit your blog and click the RSS icon or link as if you were going to subscribe. (P.S. It’s a good idea to subscribe to your own RSS and email feeds anyway, so you’ll know if something is wrong.) You should now see the blog title just one time instead of two. Voila!

Posted in blog setup, general, step by step, tech stuff | 1 Reply